Privacy Policy

Effective Date: Dec 10, 2024

At Lucent Orthodontics & Dental Specialists, your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website, services, and office. By using our website and services, you consent to the practices described in this policy.

Information We Collect

We collect personal and non-personal information in the following ways:

Personal Information

You may provide personal information directly when you:

• Schedule an appointment through our website or by phone.
• Complete new patient forms or other documentation.
• Communicate with us via email, phone, or social media.

This information may include:

• Name, address, phone number, and email address.
• Insurance information.
• Medical and dental history.

Non-Personal Information

We may collect non-identifiable information automatically when you visit our website, such as:

• IP address.
• Browser type and operating system.
• Pages viewed and time spent on the site.
• Cookies and similar technologies to enhance your experience.

How We Use Your Information

The information we collect is used for:

• Scheduling and confirming appointments.
• Providing dental and orthodontic services.
• Processing payments and insurance claims.
• Sending appointment reminders and important notifications.
• Improving our website, services, and patient experience.
• Complying with legal and regulatory obligations.
  

How We Protect Your Information

We implement appropriate administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Secure data storage and encryption.
• Restricted access to sensitive information.
• Regular monitoring and updates of security protocols.

Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: With trusted partners who assist in processing payments, insurance claims, or other administrative tasks.
• Legal Requirements: When required by law, regulation, or legal process.
• Emergency Situations: To protect the safety and health of patients, staff, or others.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your online experience. These may include:

• Session cookies to remember your preferences.
• Analytics tools to track website usage and improve functionality.

You can manage cookie preferences through your browser settings.

Your Rights

You have certain rights regarding your personal information, including:

• Access and Update: Request access to or correction of your personal information.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Data Deletion: Request deletion of your personal information, subject to legal or regulatory requirements.

To exercise these rights, please contact us using the information provided below.

Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the effective date.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Phone: 469-399-6664
• Email: lucent@dfwtxdentalgroup.com
• Address: 2702 South Buckner Blvd Ste. 120, Dallas, TX 75227

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